Thanks to a sidebar link on mistersugar, I now know that The New Yorker -- up until now possibly the most technologically backward major magazine in circulation -- has finally launched web site worthy of the label.
I should explain that I am a longtime New Yorker reader -- fanatic, even. For the last few years the magazine has been virtually the only offline media I've touched. Its lack of sophistication on the web has bothered me, as much from a disgruntled marketing sense as for any other reason.
Even before now there have been signs something was afoot. First they made available incredible DVDs containing the magazine's first 75 years with scanned page by page archives complete with the original advertisements. Then they updated the offering and bundled it all on a portable harddrive. That proved to me someone at the magazine was thinking about the big picture. Now, finally, a web site with an RSS Feed (look for it soon in the Salutor sidebar) and the promise of an upcoming inclusion of searchable archive. I am floored.
I have always suspected that the real problem lay with CondeNast, the half-witted corporate parent of The New Yorker. Small signs of their vast incompetence remain:
1) I am not only a New Yorker subscriber of fifteen years, but have volunteered my email address to them on more than one occasion. In the past, providing my email address to The New Yorker website has led, not to receiving stimulating New Yorker related material and advertisements, but to spam for other CondeNast publications like Glamour. Why on earth would they not, by mail or email, find some way to announce to me that they have a new website?
2) In my haste to test their new marketing smarts, I attempted to (re-)give the new New Yorker site my email address. In the screenshot below, note that on the first page (left) of the site they offer a single form-field newsletter sign-up (note that this is an email marketing 'best practice'), but that when I fill it out and click enter I am taken to a second page (right) with a number of required fields -- one of which is MY BLANK EMAIL ADDRESS.
My guess is that the smart web team designed the first page, and the imbeciles at CondeNast got the hand-off on the second page.
[I plan to re-post this on the business blog, by the way.]
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